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Green Giant for B&G Foods

B&G Foods were looking for a creative concept for a mobile tour to promote the new range of Green Giant 'healthy' products launching in the national marketplace. They had specific markets and demographics in mind, and also their agency had various events they required activations at.

  • Location
    Florida, Texas, Arkansas, New York, California
  • Solutions
    Creative Direction, Build-out, Project Management, Design, Rendering, Staffing and Logistics
  • Website
    https://greengiant.com arrow_forward

Initial concepts

The tagline provided from B&G Foods agency was 'From Farm To Kitchen Table'. We designed and developed a creative concept for a modified container greenhouse which would look and feel much like a greenhouse, but with a fully functional built-in kitchen to provide sampling for consumers. The greenhouse would also provide a seating area and an opportunity for guests to experience not only the variety of foods Green Giant has to offer, but also a kids area with an outdoor food hunt for corn!

Research & Planning

We developed a 3D rendering for the greenhouse container, and included several features. Deutsch agency had produced an advertising video based on the larger than life Green Giant character roaming the hills and greenery, so our team decided to include a giant transparent footprint on the base of the container where guests are seated to sample food. We also produced 3D signage for the container and managed and hired staffing for each event.

Branding exploration

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Event production

We ensured delivery, setup, management, food safety and permitting was in place for each location. Events included the Luke Bryan concert which attracted thousands of guests.

All images are © Vacant. NonCommercial-NoDerivatives International License. Green Giant is a registered mark of B&G Foods Inc.

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