Hey, we’re vacant.

Our expertise is in developing successful pop-up activations for clients and agencies since 2003. We have been featured in several publications including NY Times, Elle, Vogue, Brutus, WSJ, Financial Times, I.D Magazine and have been featured on MTV and Fox5 News.

We developed our pop-up concept after a business trip in Tokyo to work on our style magazine, Fidget in 1999. We were curious about brands including Neighbourhood, WTaps and Bape and how queues of millenials would wait for access to purchase limited edition goods. The traffic flow for the same retail stores slowed down during off-peak periods, thus our concept of opening a store for a limited duration began.

Opening a store was a huge hurdle in NYC in early 2003, since all realtors and landlords wanted were long term tenants and so we had to find a location by presenting our concept to the owner, in essence marketing it to them. The first store concept opened in 2003 on Grand Street in Soho, NYC. To establish the concept with little funds, we spoke to as many brands and artists and creatives that we knew to pull the store together at the time.

It wasn't long until we had a selection of local and international artists and brands provide limited edition merchandise including Puma, Nike, Stash, Futura, Medicom, Kaws, NWYH (London), Kostas, Frank151, Reas, Ecko, Zoo York, Mad Anthony etc. We packed as many fashion events and style events as we could within our short 30 day lease, and when the late Robin Williams came into the store to purchase goods for his son, the press was not far behind. We were then featured in a number of publications which all covered our pop-up concept, and had the opportunity to open up our concept at the Weiden & Kennedy offices in Portland, Oregon and Marshall Fields, now Macy's on State Street in Chicago, Illinois.

We have since developed our pop-up concept into a company providing agency support and creative pop-up concepts for clients. Being able to identify potential locations for clients and providing real estate for companies during major sporting and international events when space and permits are limited is what sets us apart from other companies.